Sinclair argues that IoT is not just about connecting devices to the internet, but rather about using the data generated by those devices to drive outcomes that are meaningful to customers. He outlines a framework for understanding the “outcome economy,” where customers are less interested in owning products and more interested in achieving desired outcomes. In this economy, companies that can deliver outcomes as a service will be the winners.

Sinclair provides practical advice on how to develop an IoT strategy that aligns with the outcome economy. He covers topics such as identifying the right use cases, building the right team, selecting the right technology, and developing the right business model. Throughout the book, he provides examples of companies that have successfully leveraged IoT to deliver outcomes as a service, as well as those that have struggled or failed.

“IoT Inc.” is a comprehensive guidebook that offers practical insights and strategies for businesses to leverage the power of the Internet of Things (IoT) to achieve success in the Outcome Economy. The author, Bruce Sinclair, is a recognized thought leader in the IoT industry, and in this book, he provides a roadmap for companies to create a winning IoT strategy.

Overall, “IoT Inc.” is a valuable resource for any business leader looking to understand the potential of IoT and how it can be used to drive growth and innovation. Sinclair’s insights and practical guidance provide a clear roadmap for developing an effective IoT strategy that can help companies succeed in the outcome economy.

If you are interested in purchasing “IoT Inc” by Bruce Sinclair you can find it on Amazon through this affiliate link .